Part 15 – Mainlis in Dublin x BookCrossing

BookCrossing (also BC, BCing or BXing) is defined as "the practice of leaving a book in a public place to be picked up and read by others, who then do likewise." The term is derived from bookcrossing.com, a free online book club which was founded to encourage the practice, aiming to "make the whole world a library." - Wikipedia...

Part 14 – Generate incomes & Budget

Mainlis is a completely free application. So users don't pay anything and they have free access to all the categories. To generate incomes and obtain enough budget to promote the application, Mainlis uses ads. We don't want annoying ads that could make the reading experience frustrating with ads that pop up in the middle of...

Part 13 – Ad on Youtube, Instagram, Twitter, Facebook, Goodreads

Youtube Youtube is one of the essential social networks to promote Mainlis. People usually spend a lot of time on this platform watching videos, so it would be important to find users on this media. They would have enough time to read rather than watching videos. Goodreads Goodreads is our main competitor that offers the same...

Part 12 – Story board of the Ad

In the part 11 of this project, I presented the website to promote Mainlis. In this website, I decided to add a video to illustrate the concept of my application. It is a video that lasts a little more than 1 minute to make the website more diversified and interesting to watch. This video can...

Part 11 – Mainlis Website

One of the main aspects of this project is the website which is here to promote the application. My main idea was to make it simple and clear. We don't want people have to read a lot about our product because they could decide to give up if it needs too much time to understand....

Part 10 – Brainstorming & Tagline

In this article, I will just show a brainstorming that summarises Mainlis' concept. About the website I have to highlight the concept of Mainlis on the website. So I have to talk about the 2 main categories and the future one that stays a "surprise" for the user. It is an application used by people...

Part 9 – How (my message)

In this article, I will detail the different ways to spread my message. I am going to promote Mainlis on several supports: - Website - Facebook - Instagram - Twitter - Youtube - Goodreads So, I will need different types of media to present my product. 1. Pictures 2. Tagline 3. Video This media will...

Part 8 – When (my customers’ journey)

Goodreads It is pretty easy to know when to promote Mainlis on Goodreads. It is an application to read books so as soon as users open this application, they would need to download Mainlis. Social Networks Such as Goodreads, users have to see our ad as soon as they open social networks, but not for...

Part 7 – Where (channels my customers use)

Now that we have our value proposition, it is important to know where to communicate about our application. Knowing our target For now, we don't have any user. So we can't have real results about what kind of platforms our customers would use. So, it is important to analyse our user persona to understand our...

Part 6 – Value Proposition

Now that we know why we should make a marketing plan, it is important to create a value proposition that could highlight the advantages of  using Mainlis. What is a value proposition ? A value proposition refers to the value a company promises to deliver to customers should they choose to buy their product. A value...