UX Problem: Maì.com

Maì.com This website offers handmade products made by Marzia Bisognin and her family. She creates different types of articles such as pots, prints and jewelleries. She makes creative products liked by a lot of people. There are 71,1k of followers on the Instagram of the shop.     (Update: 73k, 10 hours later.) What UX Problem should... Continue Reading →


User Personas

https://www.youtube.com/watch?v=vZ578SqL1oA What is a User Persona ? A User Persona is the description of a fictitious user that represents a group of people who use our website/application. It helps us to take decisions to improve our website, according to our users behaviour and expectations. It take into consideration different aspects of our activity to create... Continue Reading →

Empathy Map

Empathy ? First, it is important to know what empathy means: Empathy: The ability to understand and share the feelings of another. (Oxford dictionaries) Empathy is really important to understand our users. It is impossible to develop an efficient website without sharing users feelings. We have to take into consideration their actions and reactions to... Continue Reading →

Web Summit 2018 – Tomorrow’s websites

"Technology is turning upside down everything we thought was certain about work, society, politics and life itself on our little planet." - Paddy Cosgrave Web Summit is the largest technology conference in the world. Created in 2010, it has grown really fast and this year, more than 70,000 people went to Lisbon to be present... Continue Reading →

User Testing

What is a User Test ? User testing is a simple and efficient way to discover problems that need to be solved on our website. It involves making notes of the user behaviour while he is executing tasks we asked him for. What do we need ? To realise an efficient user test, we just... Continue Reading →

The Project Gutenberg

For this exercise, I tried to modify the website Gutenberg.org which is an online library including over 57,000 free eBooks. The main problem with this website is its old aesthetic and its inefficient interface. 1. Trying to find a specific book in the website: I am looking for Dracula from Bram Stoker, so I directly use the "Search... Continue Reading →

Consumer Behaviour & Shop Functioning

To understand how the consumer perceive and interact with a small brand, I decided to spend some time in the shop Arran Street East which is a pottery studio shop. I chose this shop because they made hand-made pots from a small collection.       There is also just a few articles displayed on the shelves, so... Continue Reading →

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