UX Problem: Maì.com – Empathy Map

Empathy Map: a New Visitor

During the user test from the previous article, Lucien discovered the website Maì.com. He is a new visitor and didn’t know anything about this company.

He discovered the brand because of the test and he gave me his opinion about that.

Capture d_écran 2018-12-05 à 02.05.35

Actually, Maì.com is a really simple and efficient website with a good interface.
It seems secured and products are nice.

The only real problem is the lack of articles available and the sensation of an abandoned website.

Empathy Map: a Regular User

To verify this opinion, I decided to contact a user that talked about Maì.com on the social medias.


I asked her some questions about her experience with Maì.com and I created an empathy map to resume her feelings and words.

Capture d_écran 2018-12-05 à 14.21.20


With these two interviews, we can definitively say that Maì.com is a simple and well-made website.

People feel secured and products are appreciated.

The only and important negative point about this website is the sold out products.

The interface is not adapted to this kind of brand that offers just a few articles at the same time.

Users are aware that it is difficult to produce important quantities of products when it is handmade. But they regret the difficulty to get restocked products.

Currently, it is impossible to increase the amount of product made, so I need to find a solution to reduce this impression of frustration and confusion about an empty shop.






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